Essential Functions of Mass Communication

In the 21st century, mass media and communication are increasingly playing a vital role. Business enterprises are connecting to their customers and stakeholders more than ever before through traditional and social media. Companies are utilising contemporary forms of communication to share information, news and opinions. Let’s see the essential functions of mass communication.

Sharing news and information

Sharing news and information about local and global events is one of the primary functions of mass communication. While Facebook and Twitter are known as social networking platforms, they are also vital outlets for news. Firms are increasingly using social and traditional media to reach a large audience and engage readers. With the latest tools, customers feel connected and informed.

Opinion Discussion

Discussion of opinion is another essential function. Mass media shape the opinion of the audience and through social media, one can involve in interactive discussions. The audience is exposed to various viewpoints and shape their own opinion. Features in newspapers and magazines bring in-depth analysis of an event that further shapes one’s opinion.

Surveillance

Surveillance relates to the constant flow of public information about the events occurring across the globe. TV networks, magazines and newspapers across the globe gather information and present them in a cohesive manner. Surveillance can be further divided into:

· Warnings regarding threats from weather changes, cyclone, etc

· Updates about new products, recipes, stock market behaviour, etc

Interpretation

Interpretation is closely related to surveillance. Nowadays, communicators have realised their responsibility to provide reliable and correct facts to prevent undesirable consequences. Today communicators not only provide information about events but also their ultimate meaning and significance. Analytical articles, panel discussions and documentaries perform this function.

Cultural transmission

Mass communication is equally important for cultural transmission. People engaging through forums, blogs, newsletters, etc are developing relationships that weren’t possible earlier. The media present role models that people imitate and feel inspired. Diverse communities are virtually connected even when they are physically apart.

Entertainment

It is one of the most obvious functions. In the past, entertainment functions were fulfilled through interpersonal interaction. Today with people getting more leisure time, the need for quality entertainment has gone up. Through various shows on TV and radio, people can relax and enjoy time with their friends and near and dear ones. One can directly post videos and creative works on video sharing channels like YouTube and Vimeo.

The entertainment value remains one of the core functions of communication.

How God Communicates With Us

We have been taught that the Supreme Being and Great Creator cannot communicate with us. That is false and many are in receipt of instructions and messages throughout their lives. This opposes religious teaching which has deafened everyone who believes their claims. The desire of most who believe in God want a relationship but they are denied it because it was meant to be according to the plan at work from the beginning.

For God has poured out upon you the spirit of deep sleep, and has closed your eyes… “ Isaiah 29:10

The purpose was to allow the one with the number 666 to do his stuff and for the world to become a place of evil and corruption, which is what it is today. After my reincarnation and with a link to the Spirit the plan was made known to me so that the job given can be completed. That is to open the door of communication between the spiritual people and the Spirit of the Universe, the real God.

This is not how most would think of God because religion has confused the issue so much. The bible is a greatly polluted document and people turn to it for advice on how to listen to their maker and get help when required.

The organisations stand in their way because they can charge for their claim to connect on the behalf of them. It only works when people are blind to reality. Ignorance is the weapon leaders use to gain control over the population. They then spin stories and teach fear in order to keep their audience and control their lives.

For those who are spiritual and ‘tuned in’ to the little voice within they hear the messages given to them. There is no requirement for an intercessor because God does communicate directly with its own people.

The conditions in which we live was meant to strengthen those in the spirit so they will come away from the lies and turn to the one they are connected with. We have all reincarnated and are back in our bodies for the last days, as promised in prophecies. It is for that reason that the earth’s population has suddenly swelled to such a high number.

There is a falling away from the establishment as seen now on a global scale. There are already riots and rebellions against governments and we are on the brink of a major devastating war. When that is over we are promised that only the spiritual people who have that communication with God and remain true to it will survive.